Privacy policy

This English text is provided for convenience. The Japanese version is the authoritative one and prevails in the event of any discrepancy.

BLEI ("we", "us") sets out below how we handle your personal information (this "Policy").

1. What personal information means

In this Policy, "personal information" means personal information as defined in Japan's Act on the Protection of Personal Information: information about a living individual by which that individual can be identified, including name, date of birth, address, telephone number, email address and similar descriptions.

2. How we collect personal information

We may collect the following personal information when you use our services.

• name
• address
• telephone number
• email address
• delivery details
• purchase history
• other information necessary to provide the service

3. How we use personal information

We use the information we collect for the following purposes.

• delivering products and responding to enquiries
• sending information about our services
• running campaigns and surveys
• improving our services and developing new ones
• responding to breaches of the terms of service
• analysing how our services are used

4. Disclosure to third parties

We will not provide your personal information to third parties without your consent, except where:

• required by law
• necessary to protect a person's life, body or property, and obtaining consent is difficult
• particularly necessary for improving public health or promoting the sound growth of children, and obtaining consent is difficult
• cooperation is required for a national or local government body, or a party commissioned by one, to carry out duties prescribed by law, and obtaining consent would risk impeding those duties

5. Disclosure, correction and deletion

You may request disclosure, correction, suspension of use, or deletion of your personal information. To do so, please contact us through our enquiry channel.

6. Safeguarding personal information

We take the necessary and appropriate security measures to prevent leakage, loss or damage of personal information.

7. Use of cookies

Our website uses cookies to make the service easier to use. If you would rather not allow cookies, you can disable them in your browser settings.

8. Changes to this Policy

We may amend this Policy as necessary. An amended Policy takes effect when posted on our website.

9. Contact

For questions about how we handle personal information, please use our contact form.